AI's role in business transformation | Insights | ISE 2026
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Karsten Marijnissen from Incentro discusses AI as a transformative mega trend at ISE 2026. He compares AI to the internet in terms of its impact on business infrastructure, highlighting the importance of understanding AI beyond buzzwords. The conversation delves into the challenges of implementing AI, the necessity of human intelligence in AI processes, and the role of agentic AI in augmenting human tasks. This session titled 'Beyond the Bullshit' explores how businesses can effectively integrate AI into their core operations.