Software platforms impact on AV | What's Next? | ISE 2026
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The evolution from products to platforms is reshaping the AV industry. Software now allows for customisation and value addition, running on platforms like Microsoft's MDAP, which addresses fragmentation. Companies like Q-SYS and Symmetrix are embracing this trend, enabling AV professionals to build personalised experiences. This shift requires integrators to adapt, potentially leading to innovative outcomes.