Sony's content production innovations | Tech talks | ISE 2026
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Sony is expanding its presence in the content production space, focusing on cost-effective and user-friendly solutions. Norbert Paquet discusses how Sony's 50 years of innovation in media production are now being applied to corporate events, enabling smaller teams to produce high-quality content. Key innovations include AI-driven automated camera setups and web-based control systems, which simplify operations and reduce the need for extensive technical expertise. This approach is democratizing content creation, making it accessible to a wider audience.