ISE 2024 dominates with record numbers and soaring creativity | Mike Blackman interview | ISE 2024


Mike Blackman shares the phenomenal success of ISE 2024, breaking records with a remarkable 30% increase in turnout from the previous year and an impressive nearly 20% surge from the highly successful 2019 edition. The secret? A blend of creative booth designs, city mapping in Barcelona using AV to engage the community, and the infectious creativity of participants.