Business strategy in AV integration | Studio interview | ISE 2025
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Cameron Douglas from Videopro discusses the importance of business strategy in AV integration. He emphasises creating sustainable careers in AV by focusing on business models that attract talent, enhancing employee experience alongside technical skills. The conversation explores how organisational structure can adapt to modern market demands, making AV roles more appealing to young professionals. Cameron shares insights on the future roles within the industry, including the potential for a chief AI officer.