Retail/AV integration challenges | Studio sessions | ISE 2025
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Peter Livesey from Espirit Digital discusses the hurdles of AV integration in retail, emphasising the crucial need for tailored strategies and client consultation. He highlights the pitfalls of generic solutions and the importance of understanding unique customer journeys. With a focus on concept development and long-term partnerships, this conversation dives into how proper consultancy can lead to successful outcomes in the evolving retail landscape.