Navigating global standards in AV | Studio sessions | ISE 2025
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James Shanks, Managing Director of GPA, discusses how diverse HR policies shape global standards in AV integration. He highlights the importance of sustainability and technology in creating cohesive experiences for clients worldwide, emphasising the industry's role in adapting to emerging trends and user expectations. With over 6,000 employees across 51 countries, GPA actively pursues sustainable practices while enhancing technical capabilities to meet the demands of modern users.