The rise of retail tech trends | Studio sessions | ISE 2025
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Florian Rotberg from invidis consulting discusses the transformative impact of retail technology at ISE 2025 with Reece Webb. He highlights the importance of digital signage in retail, which now represents 50% of the market, and addresses key drivers such as AI integration and customer engagement. Florian explains how brands create emotional connections in physical spaces with immersive technology while outlining the challenges retailers face in evolving their concepts. Discover Florian's insights into the future of retail technology.