Product refresh cycles in AV | Talking Points | ISE 2026
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Jane Hammersley of Blue Touch Paper discusses the evolving product refresh cycles in the AV industry. With insights from channel polls, she highlights the dual trends: longer cycles due to durable products and shorter cycles driven by new AI features in platforms like Teams and Zoom. The conversation also touches on the shift towards service-based models and the impact of AI on business transformation. Key challenges include financial constraints across sectors and the industry's move towards outcome-focused solutions.