Shure's strategic alliances focus | Tech talks | ISE 2026
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Boris Seibert from Shure discusses the role of the Strategic Alliance team in driving business outcomes and enhancing user experiences. He highlights the integration of technology to create seamless meeting environments, mentioning partnerships with Microsoft and others. The focus remains on delivering scalable and sustainable solutions that act as the 'eyes and ears' of new workspaces. The roadmap includes innovations like the 'bar' that aim to enable and amplify strategic alliances.